Joie spring summer 2014
comment 1

Joie brings out my inner Franc

Rummaging on my hard drive for some French-inspired goodness to post on OPI’s social media for Bastille Day–which is today–I came across the shots I took backstage at the Joie Spring/Summer 2014 presentation.  They seemed too pretty not to post.

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

Joie has such an ability to create an experience that really transports you during their presentations. It’s not that they are crazy elaborate or anything, but just cared for down to the last detail. We have all seen Joie on the racks at Nordstrom or even Loehmanns, but seeing their clothes in a setting peppered with macarons, white-washed stone and insanely quirky-gorgeous-tall-lanky 17 year olds makes all the difference. Sigh. To be 17 again… and 6 feet tall…

Joie Spring Summer 2014 Presentation

JOIE-25

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

Joie Spring Summer 2014 Presentation

…and a little video to capture the magic. Featuring stylist Kate Young – who directed this season’s presentation, nail art blogger Miss Ladyfinger & yours truly. :)

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