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This was inevitable.

It was only a matter of time before I started my own blog. I’ve tumbl’d, I’ve tweeted, I Instagram like a madman, but never took the plunge into full blown bloggerdom. Until now.

At first I was intimidated by The Fashion Blogger 1.0 (most of whom have been whisked from in front of their laptop screens to the front rows at Fashion Weeks worldwide). You know who I’m talking about, the model-perfect girls who somehow manage to effortlessly stage these urban-editorial photo shoots to chronicle their #ootd EVERY DAY before leaving for their 9-to-5s.

My change of heart–or perhaps surge of inspiration has come from the RADDNESS that I am surrounded by everyday. From my RIDICULOUSLY cool and talented friends & fam, to my passion for helping people live healthier lives, to my life’s one true love: shopping–I think it’s something worth sharing in it all.

So here we are. A girl and her blog. About fashion and food and fitness, no less! Hold the eye-roll. I hope you find something here that sparks change in your life. Be it wearing a turband, finally ombre-ing your hair, trying hot yoga, or replacing all white condiments and spreads with Greek yogurt, that’s what this whole blog thang is all about.

Let’s be friends.

xxx jaq

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